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Wholesale software

The order, the buy, the pick, the van, the proof, the invoice, the money.

That is the full job of a wholesale night. Wholesale management software has to cover all of it to be worth paying for.

Wholesale management software for a food wholesaler has to cover the order, the buy, the pick, the van, the proof, the invoice and the money owed. Market Run reads incoming orders, prices them per customer, builds the buy, picks and routes the round, proves the drop, then raises and chases the invoice. One system, built around one wholesaler's own catalogue.

Most software that calls itself wholesale management software stops well short of that list. It takes the order, sometimes prices it, then hands the rest back to a person. The buying, the picking, the van, the proof and the money owed are still theirs at half past four in the morning. The seven jobs above are the test: software that only does the first one or two is order software wearing a bigger name.

Crates of greens on a wholesale bench.
The trade this was built around

What it has to cover

  1. 01The order. Read wherever it arrives, matched to the catalogue, priced for that customer.
  2. 02The buy. Every confirmed order rolls into one list, split across the suppliers who actually carry each line.
  3. 03The pick. A sheet built from what is actually in stock. A short is flagged the moment it happens.
  4. 04The van. The day's drops split across your own vans, chilled and ambient, in driving order.
  5. 05The proof. A signature, a photo, a time and a place, before a drop counts as done.
  6. 06The invoice. Raised from what was actually delivered, at the actual weight - never a nominal one.
  7. 07The money. The chase goes out the day it is due, on the thread the customer already reads.

Two sides of the same business

Fruit and veg wholesale has its own facts: a market bought before dawn, a price that moves by the hour, grades that must never be mixed. Distribution has its own: rounds, delivery days, van compartments, and the cost of a drop that barely pays for itself. The two pages below cover the detail this one does not.

Wholesale softwareFruit and veg wholesale softwareDaily price movement, Class I and Class II kept apart, catch weight, a market bought at four in the morning.Wholesale softwareProduce distribution softwareRounds, delivery days, chilled and ambient compartments, drop windows, and what a small drop actually costs.

Plainly

What it will not do on its own

  • Not a fixed off-the-shelf package. Every build starts from this wholesaler's own catalogue, pricing and delivery rules.
  • No payroll, HR or accounts. It sits beside the accounts package you already use.
  • No bin-location warehouse management for a multi-site distribution centre. What it does instead is set out plainly on its own page.
  • Never changes how a customer orders. Nothing on their side is different, ever.

Read next

Every job, on its own pageTen capabilities, each targeting the question a wholesaler actually types.Custom or off-the-shelfThirteen jobs, one system, and the accounts package stays where it is.What it connects toXero, WhatsApp, Mapbox and Resend today. Name the rest and most take a day.

Questions people ask

What is wholesale management software?
It is a system that covers the whole job of running a wholesale business, not just taking the order. That means pricing it to the customer, buying it, picking it, routing it on the van, proving the drop, invoicing what was delivered, and chasing the money owed - all on one record, not several separate systems.
Is this the same as a warehouse management system?
No. Market Run does the picking, stock, buying, routing and proof a food wholesaler needs. But it does not do bin-level locations, barcode-scanned putaway or multi-site stock transfer. See the warehouse software page for the full honest line on that.
Does it work for a wholesaler that isn't fruit and veg?
Yes. The pricing, buying, routing, proof and invoicing work for any food wholesaler. Produce-specific handling - grade tiers, catch weight, a market that moves daily - is built in, but never required.
Do my customers have to change how they order?
No. Restaurants keep ordering exactly as they already do, usually on WhatsApp, with no app, login or portal on their side.

Give us one night.

Send us one evening's orders. We run the night next to you. In the morning you compare the two.

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