Why we built it

We did not imagine a wholesaler's night. We sat in one.

Market Run was not designed in a room. It was built inside one working fruit and veg wholesaler, using four years of its own real orders.

What a night actually is

Nobody had written any of it down.

These hours are not a design. They are what the real order and buying history shows, and why this product is built around a clock.

22:00
The busiest hour for orders. They arrive as WhatsApp messages, in whatever words the kitchen uses, at whatever time the chef remembers.
23:34
The buying desk starts splitting the next day across suppliers, before the book has even closed.
23:59
The book closes. Whatever is in is what goes out.
00:39
The drop list goes up.
04:20
The buyers are on the market floor.

A buyer under market fluorescents before dawn, seen from behind, a list in hand — Twenty past four. None of this was in a system

It ran, and it ran well, because the people who ran it knew it by heart. That is exactly why no software had ever fitted it.

So we read all of it

Four years of WhatsApp, opened.

Not a sample. Not a survey. Every message the kitchens ever sent, checked against the catalogue.

47,936

messages read

Four years of the group chats, opened and structured.

197,758

order lines read out of them

Every line the kitchens ever sent, put against the catalogue.

317

pricing arrangements nobody had written down

Real, consistent, honoured every day, and recorded nowhere except in the people who ran it.

delivery rules found in the order history

Which customers take which days, which door, where goods are left when nobody is in.

317 pricing arrangements were real, kept every single day, and written down nowhere at all.
They lived in one man's head. No template would have found them. They could only come from the business's own history, because that is where they lived.

Why we build one at a time

Every warehouse is different. The differences are the business.

A night is a hundred small decisions that are yours alone. None of them fit a template. None of them ever could.

Which customers take which days, and which door they take them at
Who gets the 4kg bag, and who will only take the 20kg
Which supplier you buy onions from, and which one you would never buy herbs from
What happens when nobody is at the door at six in the morning
Who gets chased on day seven, and who never gets chased at all
The words your kitchens use for things, which are not the words in any catalogue

What you are normally offered

Buy a system, then change how you work to suit it. Retrain your desk. Change how you price. Fit your vans to somebody else's template.

What we do instead

We watch how your night already runs, and we build that. Your words, your packs, your rounds, your rules, your suppliers. You change nothing.

Shown, not claimed

The software found the pattern. A person still decides.

81 delivery rules came out of the order history, each with proof of where it came from. Not one was switched on by itself. Every one went to a person first.

A kitchen's closed back shutter before first light, empty crates stacked against it on a wet pavement — It reads toms, fine beans and a line in Polish. It asks about what it cannot place. Demo book, real screen

A line the system would not guess at: 2 skrzynki pomidorów, read as Polish for boxes of tomatoes, held back for a person to name. — It reads toms, fine beans and a line in Polish. It asks about what it cannot place. Demo book, real screen

What we are actually offering

Custom built for your operations. From scratch.

We learn how you work, then automate exactly that. No changes. No jargon. No extra systems.

Give us one night How it works, in full

Market Run · built on a working wholesale floor